Consumer Electronics Spring/Summer Selling Season

As May approaches it means graduations, prom, vacations, travel, summer sports, backyard parties and BBQ’s. Consumer Electronics was a leading marketplace vertical for May in 2018. The Top categories leading the way last year were Phones, Smart Watches, Computers & Laptops, Televisions, Phones, Cameras & Camcorders, Tablets & eReaders, Portable Audio & Home Theater & Audio

Phones were the #1 category for April & May of 2018. Led by Apple refurbished phones as well as unlocked new phones and smart watches. This was our highest growth category in CE year over year.

Cameras & Camcorders were a leading category last year during April & May. Leading brands are Nikon, Canon and Sony. These are perfect items for the vacationer as they make their summer travel.

Computers and Laptops drove a large share of CE last year during April & May and we expect the same this year as well. We saw the majority of our sales from last year include Strikethrough pricing and Free Shipping, items with Free Shipping account for 80% of Marketplace sales. Please use that as a best practice as you go through your best selling items and items that will drive volume. Top Selling brands are Dell, HP, Lenovo, Toshiba and Apple.

Our Television category continues to have great strength. Leading brands include Samsung, LG, Sony, and Vizio. We are seeing great success not only on new Televisions but in the Refurbished TV’s as well. The 55 inch and over size of TV’s has the largest year over year growth in the category.

Tablets were driven by Apple, Samsung and other Android based tablets.  Refurbished tablets were the leaders in the category in overall sales followed up by low price point Tablets( $100 or below).

Portable Audio & Electronics is also a great category for Bluetooth speakers and headphones that are convenient for that summer traveler or just laying around at the house when wanting to listen to some music or for those backyard BBQ’s.

May is also a good time to get your inventory levels up for the back to school time frame as that is just around the corner.

Exciting news also with regards to refurbished items in most CE categories. You can now add your grade of refurbished as an attribute. Grades can be A, B, C or D. This will cause less confusion with our members and also limit the questions we receive on the items conditions.

Thank you for a great first half of the year, let’s keep the momentum going as we get through summer and into the fall selling season.