Tools Spring/Summer Selling Season

Tools are an essential part of the Sears.com product mix and have evolved into a very strong online category.  Looking at recent trends, Tools are ranked as our 7th largest vertical category.

As we head towards June and Father’s Day, it will be an outstanding time for Tools.  As a core Sears.com category, we expect the Tool category to be hot in the week’s leading up to Dad’s big day.

For the four weeks prior to Father’s Day 2018, the Marketplace produced outstanding Tool category sales.  Those top category sales came from Portable Power Tools, Power Tool Accessories, Air Compressors & Air Tools, Mechanics & Auto Tools, Bench & Stationary Power Tools and Hand Tools.

For 2019, we have some solid growth categories within Tools.  Home Hardware & Vents, Plumbing Tools, Tool Storage, Home Security & Safety and Tool Sets are all showing outstanding growth within the Tool category.

Summer is a great time for home improvement and we expect that Hand Tools, Levels & Stud Finders, Painting & Supplies and Portable Power Tools will drive sales during the warmer months.

The Tool category has many renowned and important brands.  Our leading brands include Craftsman, DeWalt, Bosch, Milwaukee, Black + Decker and Makita.

Thank you for a great first half of the year and we expect that the rest of 2019 will be great for Tools sales.