Featured Categories – April 2017 – Pools & Toys

Spring is in the air and our Marketplace members are already fast forwarding towards Summer.  Some of the top keyword search terms for the past weeks have included topics surrounding the great outdoors.   What does this mean?? It means that our members are already prepping for summertime fun which includes pools, accessories and toys.  According to The Weather Network, they “Expect a widespread warmer than normal conditions to spread across most of the country this summer (Theweathernetwork.com, 2017).

April and May are both two months where the pool prepping process begins. On one hand, we have the members who are shopping our Marketplace for a brand new pool.  In 2017 Sears Marketplace is pleased to announce that we have expanded our assortment of pool size and dimensions to these new buyers.  We have top leading brands such as Intex, Cornelius, Bestway and Sun and Fun to consider.  Whether you are looking for an oval, round and or rectangular shape and size, you will be pleased with our expanded assortment.  Because pool sales overall are 79% year over Year, we recognized the importance of also supporting the existing pool owner members who are interested in purchasing chemicals, filters and accessories to expand their outdoor living experience In 2017.  We have products from Hayward, Pentair, Swimline and GLI Pool Products available for purchase.  We also take in consideration to those members who have a smaller size yard and or may not want all of the maintenance that comes along with a pool.  In 2016 Sears Marketplace saw a 54% spike in demand for portable hot tubs sales.

Overall summer time fun includes a lot more than just pools and accessories. Summer also represents no school for kids, bbq’s and outdoor play time.  No matter what the type of activity you may be involved with…..toys are a must.

Ride on toys saw triple digit growth in 2016 sales and have had steady sales in 2017 which are showing to be up 25% year over year. Vehicles and remote control toys also demonstrated double digit growths in 2016 and sales volume are up trending at 37%.  A third area to take note is learning & development toys for kids of all ages.  Sales in this category are up 40% year over year. Trampolines continue to dominate with year of year sales up 2,550% year of year.  If you are a Marketplace seller with available and or new inventory to add, this is a key area to expand your sales and maximize your exposure. Do remember that we may not always see that perfect sunny day and need to plan for alternative toys and activities that can be utilized inside the house and appropriate for all ages.  Musical instruments & toys, family board games and puzzles are also some categories to consider as part of entertainment for all.

In May, Sears will hold an online vent Sun 4/30 thru Monday, May 1s all surrounded around lawn & garden and the great outdoors.  In addition, we will kick off a second 3 day event starting on May 15th.  What does this mean for all sellers??  It means that additional inventory should be uploaded ASAP and allocating more inventories on highly demanded products and browsing thru the buy box report to ensure that you are maximizing your sales during the summer months.

If you are interested to hear more about participating in our upcoming events on Sears Marketplace, please reach out to our merchandising team by creating a Contact Us case, in the Seller Portal, using the topic/subtopic combination of Marketing Opportunities/Deal Heist.

Reference:

https://www.theweathernetwork.com/us/news/articles/us-weather/2017-spring-forecast-temperature-precipitation-summer-sneak-peek/79721/