The April birthstone is diamonds. They are a girl’s best friend and you should use this opportunity to offer your best prices. The demand is there, make sure you are ready.
According to our Demand Index for April our best categories will include earrings, pendants & necklaces, rings, and watches. With the better weather comes lighter fashion, and accessories become more important to their style choices.
Spring is also Bridal season, so your submissions should include engagement rings, bridal sets, and anniversary & wedding bands. All rings should have variation choices so the member can order it in their correct size.
Watches are always a good category. They make excellent gifts for Mother’s Day, Father’s Day and Graduations. Are you a watch seller? Send your best items for weekly Hot Deal promotions. Another important reason to price your watches low, win the Buy Box, is that we call out our top brands, thru macro brand ads, on our homepage offers. So if you have the best pricing you will be featured at the top of the advertising and it will help drive sales for you. Some of our top-selling brands are Michael Kors, Fossil, Seiko, Timex, and Bulova. However, we have seen some dramatic increases in our luxury brands such as Rolex, Movado, Breitling and Tag Heuer. Our efforts are paying off as Sears Marketplace is becoming a leading luxury watch destination.
Want to participate in our Homepage promotions? We make it easy for you. New deals are added weekly to the seller portal. All you have to do is Opt-in to be included. There is no submission lists or price adjustments. For more information go to Seller Tools / Deals & Promos. Click on View Deals List to bring up the latest offers. You should participate regularly if you want to grow your sales.
Attributing – The more relevant attributes that are used for an item, the better visibility an item will have online. Very few item classes have required attributes and attributes are currently optional for most item classes. Setting the correct value for each attribute will improve your products’ chances of being purchased as most customers search and then use the narrow by a feature on the left-hand navigation panel. Opting not to include attributes will prevent your items from showing in the narrowed by search results.
Strike-thru (sale) pricing – everyone loves a deal. Give them one thru setting sale pricing. If your item is a single price it will not show up when our member searches for a discount. Statistics have proven that most customers will use our left nav discount to search for items that are on sale.
Thank you to our many sellers for their great support!