Bed, Bath & Home
As the leaves begin to change colors outside, inside the Home things are going green. Furniture continues another quarter of annualized YoY increases on Sears Marketplace.
Top categories include Living Room and Bedroom Furniture, which make up almost 60% of the revenue for this vertical. Top brands include Furniture of America, Coaster, Bowery Hill & Ashley. Top sub-categories include Sofa & Loveseats and Beds. Sears Marketplace offers a large variety of items such as accent furniture, entry and hallway furniture and game room and media.
Other growth opportunities include Baby Furniture & Successful Marketplace sellers share several things in common, most importantly competitive strike-through sale pricing and Free Shipping. These two details coupled with A+ categorization and content are key to raising conversion and revenue.
Home Office Furniture, Bar Furniture, and Dining & Kitchen Furniture also appear to offer the expanded opportunities for sellers who can fill assortment gaps with discounted entry and mid-level SKUs. One example of how to take advantage of this lower-priced assortment is to participate in our ongoing Back-to-Campus August sales event which brings a boost in Small Space Furniture through Labor Day weekend.
Interested to hear more about participating in our upcoming events on Sears Marketplace? Please reach out to our merchandising team by creating a Contact Us case, in the Seller Portal, using the topic/subtopic combination of Marketing Opportunities/Deal Heist.