Mirroring U.S. trends, online sales of Furniture and Home Improvement experienced another consecutive year of annualized increases on Sears Marketplace. Double-digit growth was evidenced across the majority of Home verticals including Home Décor and Kitchen.
Several categories like Bedroom Furniture and Living Room, which make up over 50% of the revenue for this vertical, outpaced growth from the previous calendar year. Top brands include Sauder, Coaster, Dorel and Ashley. Alternately, white label items have proven to be the fastest growing segment when coupled with competitive strikethrough pricing, free shipping and fast lead times.
Dining & Kitchen, Home Office Furniture, and Accent Furniture also appear to offer expanded opportunities for sellers who can fill assortment gaps with discounted entry and mid-level SKUs. One example of a way to easily showcase a stellar catalog is to create a percentage, bonus, or fixed-dollar promotion through the Deal Center, located in Seller Portal. This can quickly bring a boost in conversion and revenue plus help organically lift placement of items.
Interested to hear more about participating in our upcoming events on Sears Marketplace? Please reach out to our merchandising team by creating a Contact Us case, in the Seller Portal, using the topic/subtopic combination of Marketing Opportunities/Deal Heist.