Now that the Holidays are almost over and CES is just around the corner it’s time to talk CE. Consumer Electronics was the #1 vertical on Marketplace for January 2017.
The top categories in CE for January were Computers & Laptops, Cell Phones, Televisions, Tablets, Cameras, & Home Theater & Audio.
The Big Game is coming in Early February and TV’s sales will lead the way. Top Brands include Samsung, LG, Sony and Vizio. Bundling TV’s with other products such as Home Audio or TV Accessories would be a creative way to generate larger basket size and higher AOV and bring added value to the consumer. We had some success with vendor funded Shop Your Way Points for the Holiday season and will continue that in January as well.
January is a great time to get that loved one or yourself the CE item they missed on for Xmas. Great items include but are not limited to Apple iPads, Samsung Tablets, Android-based Tablets, Laptop brands like Dell, Apple, HP, and Lenovo.
It’s also, a good time for consumers to upgrade their Home Theater & Audio system after getting that TV for Xmas. Top Brands include Samsung, LG, Bose, Klipsch, Pioneer, Onkyo, and Denon to name a few.
Planning that spring getaway and need a good camera? Top Brands include Canon, Nikon, Panasonic and Sony. Bundling Cameras with Accessories is also a way to generate larger sales and help the consumer get everything they will need all in one package.
Just because the holidays are over doesn’t mean the sales slowdown, the spring is a great time to get those new gifts or items consumers wanted but didn’t get. Let’s keep those HOT DEALS coming and start of 2018 with the sales flowing!!!!
Thank you to our many sellers for the great support and looking forward to an even better 2018!