In order to use a custom color for your item variations, you need to use what we call the “Trademark” attribute. The below tabs show you how to use this feature.
For example: If you are creating an item in Blue and the item varies in colors say Navy Blue, Sky Blue, and Royal Blue. You can put the option “Blue” in the color attribute and use “Navy” or “Sky” or “Royal” in the Trademark option. In this way, you can create three child items of that color variation. Here is the snapshot showing Item created in Navy Blue:
See https://www.searscommerceservices.com/question/how-do-i-create-items/ for more information on how to create items.
Please note that you cannot use this functionality by using Generic Template.
Note: The steps and method will remain same if you creating an item in different styles, sizes etc.
Once the file is downloaded, please check column G i.e. “Trademark”. Any item class where you find Trademark value as “Yes”, supports this functionality. Following is a snapshot of some of the item classes supporting this functionality:
Once you are certain that item class support trademark functionality. You can move to next step i.e. using this functionality. Depending on your choice you can use this functionality while creating an item by using UI, Item Class Template or XML feed. Please note that you cannot use this functionality by using Generic Template.