Item price parity tool in Seller Portal

As part of our continuing strategic objective to provide the most relevant and competitive assortment of products to our members and customers, we are periodically reviewing the prices of the offers from MKP sellers.  In the event that your listings have price offers that are egregious, we will be emailing you the list of products with prices that need to be updated.

Each MKP seller will have 10 days to update the prices, in the event that they are not amended, Sears may remove or take those listings offline from

Here is a copy of the message that you will receive if you have any listings with egregious item price:

PParity 1

Attached to the email, there will be a link to the report in the form of a CSV that provides item-level information on your offers for which we have found the egregious item price.  This file can be opened in Excel and will contain information including Item id, Product Title, Brand, Model #, content class id, item path, threshold violation date, current Seller Price (including shipping), competitive price found at external retailers and status of the item. Competitive pricing Threshold also includes selling price and shipping.

We will also retain the last 4 weeks of these reports in the Seller Portal.  These reports can be accessed by going into Seller Tools -> Reports -> Item Parity Report

Upon receiving the email, you will have 10 days to adjust your offer after which we may take the offers in the list attached offline.



  • How are competitive prices for offers being determined by Sears MKP?

In order to keep the pricing of our offers on Sears Marketplace competitive, we regularly review competitor prices for products that are in demand.  It is through this process that we are able to determine whether the offers from our marketplace sellers are egregiously priced offers.  For the item prices that are flagged, we provide an opportunity to our sellers to correct those prices in 10 days.  The competitive price also includes competitor shipping cost (if any) as well as the seller shipping cost.

  • How do I update the item prices after I receive an email from Sears MKP if required?

The item prices or offers can be updated through the Seller Portal UI, Bulk template upload or through the Seller APIs.  The process is the same that is currently being used to update the content and prices on your offers.

  • Where will I find the items that have gone offline since I did not update my item price on time?

Please review the “Removed items” report.  This report will have the reason code in the comments column stating “items removed due to item price exception”

  • How can I bring the items that have gone offline, again online on

You need to update the item price and upload the items back again either through the UI, Bulk template upload or the seller API feed.  You do not need to update the inventory to bring these items online again.